Privacy Policy

By using this website and providing your information, you accept the terms of this Privacy Policy and consent to your information being used in accordance with it.

Information Collected

For the purpose of GDPR (2018), the data controller is Beaufort Florists, 240 Cranes Park Road, Sheldon, Birmingham, B26 3SU. We use the information we collect lawfully, to process your order and provide you with the best possible service.

If you place an order or contact us with an enquiry, we may collect personal details such as your name, address, email address, telephone number and delivery details. These are used only for processing your order or responding to your enquiry.

We will never collect sensitive information without your consent. We may contact you by telephone, post or email when required to fulfil your order.

Use of Information

Your information may be held on secure systems within the UK and may be accessed by authorised staff and trusted service providers who support our operations. We may share necessary information with banking and merchant services, or third-party suppliers, for the purpose of completing your order. No payment card details are shared.

We use your name, address and postcode to verify payments through our online payment partner, Braintree.

Your phone number and email address are used for order confirmation, delivery updates and essential contact. With your permission, we may send 2–3 emails per year during peak seasons.

We do not sell or share your information for marketing purposes.

Recipient details (name, address and phone number) are used only for successful delivery and never for marketing. These details may be passed to another florist (such as Interflora) if your order is being relayed to a different area.

We may provide anonymous, aggregated website usage information to third parties, but it will not identify you personally.

If your information needs to be transferred outside the EEA, we will obtain your consent beforehand.

We keep your information accurate and up-to-date. You may request correction or deletion at any time and we will respond within one calendar month.

Use of Cookies

Unless you opt out, our website may issue cookies when you visit. Cookies store small pieces of information about your browsing activity and help you use the website more easily. They also help us monitor traffic and personalise content.

You may choose to decline cookies in your browser settings, although this may affect functionality.

Security

We employ security measures to protect your information from unauthorised access, unlawful processing, loss or damage. While we take all reasonable precautions, transmission of information over the internet is never fully secure.

We retain your data for as long as legally necessary. Your personal data may be disclosed if required by law or in the event of a business sale or acquisition.

This Privacy Policy may be updated at any time. Any substantial changes will be posted on this page.

All comments, questions and requests regarding this policy are welcome and should be sent to us via our contact form.